VIVANESS Trends 2023

Christina John, Senior Product Manager: "For me, the sustainable packaging, refill and waterless beauty theme is still the strongest trend, which is evident among almost all suppliers. That makes me really happy, because it means we were right in our decision to build up a broad range of pellets for syndet bars. The solids have established themselves. At the same time, the trial phase in the market is now over. In the long term, only those solid shower gels or shampoos will stand their ground that really perform well. This is particularly important for drugstore brands, whose significance is currently growing."

For Sebastian Zakrzewski, Sales Manager in the Oleochemicals team, "vegan" is still the mega trend. "Plant-based raw materials are developing more and more strongly in all natural cosmetics markets. And due to the current drop in world market prices for plant oils, a switch is also becoming more and more interesting for manufacturers who still use ingredients of animal origin."

Our Sales Manager Antonia Kleinwächter sees family-friendly products as a trend: " In baby and children's care products, too, more and more customers are opting for natural ingredients and want to avoid harmful chemicals. The range is growing accordingly. We are noticing it ourselves in the demand for our Cremerlin plant-based cream base, which is used in products for the whole family. Many families no longer want batteries of care products in the bathroom - cosmetics for everyone make life easier."

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